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Gebäude des Ibis Hotels in Chur mit pyramidenförmiger Architektur, Straße mit Autos im Vordergrund und grünen Hügeln sowie Bergen im Hintergrund bei Sonnenuntergang.

Hospitality

Management

Equity

Consulting

Rethinking hospitality together.

SHM AG brings 35 years of expertise and passion to the Swiss hospitality industry. As a reliable partner for hotel investors/owners and international hotel brands, we successfully operate properties under management agreements, lease models, or with real estate participation. In doing so, we align all stakeholder interests and provide independent strategic consulting and operational management for the hospitality and food & beverage sectors.
Panoramablick auf die Stadt Chur, von der Sonne beleuchtet, mit Kirchturm und Dächern im Vordergrund; im Hintergrund das Mercure City West Hotel und die umliegenden Berge.

Holistic and profitable.

We work with hotel owners and operators, franchise companies, and asset managers. What always remains the same: our focus on shared success.

Lease

We are happy to take on the risk and operate the property ourselves as a tenant. Whether shell construction or turnkey, with turnover-based rent or a fixed lease: we will find the optimal solution for a partnership that is both collaborative and profitable.

Buy

Would you like to part with your property? Then we can do business. We apply clear location criteria as a prerequisite for any transaction. Our valuations are based on the current income value, making them transparent and easy to understand. Share deal or asset deal—both are possible.

Manage

Are you looking for an operating company that can successfully run your hotel as a management company? We take care of all aspects of economic operations on a fee basis. As the owner, you retain control of your property, while being fully relieved of day-to-day operations. We know what it takes to run a hotel successfully—of every type and size.

Consult / Value

We are not traditional hotel consultants—because we operate hotels ourselves and actively implement our analyses. If you require support in operations or in preparing for a sale, we are happy to assist with our expertise to help achieve a realistic and market-appropriate price.

«Price is what you pay. Value is what you get.”»

Warren Buffett, Investor

Experience as a key success factor.

We know our business. Our 35 years of experience in owning, operating, and managing hotels in the branded and luxury segments speak for themselves. Rooted across Switzerland, connected worldwide.

Ibis

Tenant & Franchisee
Chur
Zwei moderne, weiße Hochhäuser des Mercure City West Hotels in Chur mit rasterförmigen Fenstern vor teilweise bewölktem Himmel.

Mercure Chur City West

Tenant & Franchisee
Chur
Modernes Holiday Inn Express Hotel in Affoltern am Albis mit vielen Fenstern und Eingangsbereich an einem bewölkten Tag.

Holiday Inn Express

Tenant & Franchisee
Affoltern am Albis
odernes, dreistöckiges Ramada Hotel in Feusisberg-Einsiedeln mit großen Fenstern, roten Fahnen und geparkten Autos unter blauem Himmel.

Ramada

Tenant & Franchisee
Feusisberg-Einsiedeln
Leuchtend gelbes ibis Hotel in Adliswil mit Boom Restaurant und Außenbestuhlung an einem sonnigen Tag.

Ibis

Co-owner & Franchisee
Adliswil
Luftaufnahme des Park Hotels in Winterthur, umgeben von grünen Bäumen, mit Stadt und Hügeln im Hintergrund unter bewölktem Himmel.

Park Hotel

Co-owner
Winterthur

Shall we do business?

We are open to new projects and consulting mandates. Do you require external expertise for your own operations, or are you looking for support with an upcoming project? We know how to help.
Seeking

Hotels to operate

We are interested in new locations for franchise operations—or in taking over an existing business and bringing it back into profitability. Of course we can do prime locations, but our focus is on B destinations. We understand their risks and challenges and achieve attractive returns.
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Modernes Café im Ibis Hotel in Chur mit langem Holztisch und blauen sowie grauen Hockern, weiteren Holztischen mit blauen Stühlen, Frau am Tresen beim Kaffeetrinken und Personal beim Bedienen der Gäste
Mann hält ein Dokument mit Diagrammen und berät eine lächelnde Frau im persönlichen Gespräch.
Seeking

Board and Consulting Mandates

Are you lacking a succession solution for your hotel? Do you need a critical external perspective—or even an experienced board member—to make your operation sustainably more profitable? We are also happy to support and advise you throughout the sale of your hotel.
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«Leadership and consulting are built on experience, knowledge, and skills. A sense of responsibility, creativity, and the ability to innovate are the salt in the soup.»

Martin Studer, Chairman

Strategy as fertile ground.

We have a clear vision and act according to principles we believe in. Because we know how to successfully establish a hotel in the market—and make it profitable.

Challenges

Growth potential in the hotel market is largely limited to economic hubs. New sites in prime A-locations in A-cities are in high demand. They require substantial capital and face strict requirements for bank financing. Finding financially strong tenants is challenging, the time from project idea to realization is very long, and construction costs in Switzerland are high compared to other countries.

Success models

Swiss hospitality is dominated by SMEs: 70–80% of hotels are family-run businesses with 20–30 rooms. The future of hospitality lies in larger units with stronger economic efficiency. Strong brands are on trend—especially for business hotels in major agglomerations. Budget providers in the overnight segment are in demand, as are operators in specialized niches.

Leadership

We operate with autonomous hotel management teams, supported by SHM AG’s established management systems.

Modern solutions

Society is changing rapidly—both demographically and in its needs. We take these developments into account and deliver sustainable returns.

Location preferences

We are looking for year-round operations in Switzerland, close to a train station, motorway, or airport, with on-site car/coach parking. Preferred: the 2- to 4-star segment with a minimum of 60 rooms.

Facts and Figures.

Our 3×3 rule: For a business to remain successful over the long term, the following key figures are essential:

39

%

Labour costs must not exceed 39%.

30

%

GOP (Gross Operating Profit) must be at least 30%.

30

%

Equity must not fall below 30%.

1000

For a hotel property to be financially successful in the long term, the construction cost per room must not exceed 1,000 times the expected average room rate (ADR). Only then can both the owner and the tenant achieve a risk-appropriate return.
Martin Studer

Your Partner.

Martin Studer has, over the course of his successful career, planned, opened, and managed several renowned hotels and restaurants in Switzerland. He holds an MBA degree and has been self-employed with SHM AG since 2002. Through the operating company, he is currently the operator, tenant, and franchisee of ibis Chur and Mercure Chur City West.
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Download CV
LinkedIn
Porträt von Martin Studer, Inhaber von SHM, mit Brille im Sonnenlicht, unscharfe Personen im Hintergrund.
Martin Studer

Inhaber
Höh-Rohnenweg 5
8832
Wilen bei Wollerau
martin.studer@shm-ag.com
+41 44 782 00 00
Verwaltete Betriebe und Referenzen
Hotel Mercure Chur City West Chur

Hotel IBIS Chur

Hotel Holiday Inn Express Affoltern am Albis

Hotel Ramada Feusisberg-Einsiedeln
Restaurant Fuego Schindellegi

Hotel IBIS Adliswil

Park Hotel Winterthur

Hotel Radisson St. Gallen
Hotel Schweizerhof Bern

Grand Hotel National Luzern
Hotel Carlton Zürich

Penguin Resort Miami Beach

Swiss Hospitality Management AG

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