Mission Statement
Swiss Hospitality Management Inc. is a competent partner of Swiss and foreign hotel investors as well as international hotel chains in Switzerland. We successfully operate hotels in management, rent or with real estate parnterships.
As a franchisee of international hotel brands, we have in-depth knowledge of working with hotel groups. As operators, we are the link in the value chain between investors (real estate) and hotel chains (operations).
We broker Swiss hotel real estate and accompany the purchase and sale process from the first contact to the assumption of operational management.
What we offer
Purchase / Sale of
hotel real estate
Financial analyses
Capitalised earnings calculations / DCF method
Investor search
Contacts to hotel chains (search for franchisors)
Owners Representative
Board of Directors mandates
Hotel operator search / rental contract negotiations
Management of Operations
Takeover of existing hotel operations
Restructurings
Turnaround mandates
Temporary management
Hotel openings
Building Projects
Construction supervision
Planning support
Preopening
Supervision of construction projects by means of TSA contract (technical service agreement)
Consulting
Feasibility studies
Project development
Project management
Financial planning
Market analyses
Executive recruitment
Connection to international hotel chains
Drafting of rental or management contracts
Succession solutions
Negotiations with banks and financial institutions
-
Contemporary SolutionsHumanity is changing rapidly, both sociodemographically and in terms of its needs. Our products take these developments into account and generate a sustainable return for investors.
-
Successful models: cheap or highly specializedThe hotel industry in Switzerland is owned by SMEs: 70-80% of hotels are family businesses with 20-30 rooms. The future of the hotel industry belongs to larger units with significantly higher profitability. Brand hotels are in vogue, especially for business hotels in metropolitan areas. This requires strong brands – as low-cost providers in the overnight accommodation business or as for providers in specialised segments.
-
Core competencies: operating, managing and developing hotelsThe real estate business requires a lot of capital. We concentrate on operating, managing and developing hotels. Swiss Hospitality Management Inc. does not rule out investments or partnerships in hotel holding companies. The management of our own or third-party hotel operations forms the basis of our company.
-
Our clientsInstitutional and private investors Banks General Contractors / Developers International hotel chains
-
Challenges for hotel investments in SwitzerlandThe potential for growth in the hotel market is limited to the economic New locations for hotels in A-locations in A-cities are in great demand High capital requirement High requirements for bank financing Search for solvent tenants is difficult Duration from project idea to realization is very long High construction costs in Switzerland compared with other countries
-
Location prefrencesClose to railway station or motorway Sufficient parking spaces for cars and buses Year-round operations Focus on German-speaking Switzerland
-
LeadershipOperations with autonomous mamagement, supported by established management systems of Swiss Hospitality Management AG
Strategy
Hotel Holiday Inn Express, Affoltern am Albis
Why us
We specialise in Swiss hotels because we have known this market since 1993. Leadership and consulting is based on experience, knowledge and skills as well as a sense of responsibility, creativity and innovation.
Of course, we can also offer top locations. However, we are specialized in B destinations. We are aware of their risks and challenges. We also achieve attractive return expectations at B locations.
Our difference to the classic hotel consulting: We operate ourselves and are therefore able not only to offer analyses and consulting services, but also to actively implement them as a management team.
Guidelines
We forgive everything except unfriendliness
Nothing is impossible
Here people work with people for people
-
Contemporary SolutionsHumanity is changing rapidly, both sociodemographically and in terms of its needs. Our products take these developments into account and generate a sustainable return for investors.
-
Successful models: cheap or highly specializedThe hotel industry in Switzerland is owned by SMEs: 70-80% of hotels are family businesses with 20-30 rooms. The future of the hotel industry belongs to larger units with significantly higher profitability. Brand hotels are in vogue, especially for business hotels in metropolitan areas. This requires strong brands – as low-cost providers in the overnight accommodation business or as for providers in specialised segments.
-
Core competencies: operating, managing and developing hotelsThe real estate business requires a lot of capital. We concentrate on operating, managing and developing hotels. Swiss Hospitality Management Inc. does not rule out investments or partnerships in hotel holding companies. The management of our own or third-party hotel operations forms the basis of our company.
-
Our clientsInstitutional and private investors Banks General Contractors / Developers International hotel chains
-
Challenges for hotel investments in SwitzerlandThe potential for growth in the hotel market is limited to the economic New locations for hotels in A-locations in A-cities are in great demand High capital requirement High requirements for bank financing Search for solvent tenants is difficult Duration from project idea to realization is very long High construction costs in Switzerland compared with other countries
-
Location prefrencesClose to railway station or motorway Sufficient parking spaces for cars and buses Year-round operations Focus on German-speaking Switzerland
-
LeadershipOperations with autonomous mamagement, supported by established management systems of Swiss Hospitality Management AG
Contact
Martin Studer has many years of experience in the development and operation of various hotel and restaurant businesses. He has been General Manager of the Carlton Elite Hotel Zurich, the Grand Hotel National Lucerne and the Hotels Schweizerhof Bern, Radisson SAS St.Gallen, Park Hotel Winterthur, IBIS Zurich Adliswil, Ramada Feusisberg-Einsiedeln and Holiday Inn Express Affoltern am Albis. In between, Martin Studer was CEO of Gastrogate AG (Bon appétit AG), Head of e-commerce and member of the management board of Prodega AG (Bon appétit AG) as well as CEO of hbm Hotelbetriebs- und Management AG. In Miami Beach he held a consulting mandate for the reorganization and renovation of a hotel resort. He was a founding partner of IBISCUS Hotelbeteiligungs AG in Zug, the owner of Hotel IBIS Zürich Adliswil and Park Hotel Winterthur. He is currently the owner and CEO of Swiss Hospitality Management AG (franchisee of ibis Hotel Chur and management of Hotel City West Chur) and Swiss Hospitality Affoltern AG (former franchisee of Holdiay Inn Express Affoltern am Albis).
Martin Studer is a graduate of the Lausanne Hotel Management School.
Are you interested in working with us? Do you have an exciting project or a business idea in which we can support you? Then we look forward to hearing from you (English / German / French).
Swiss Hospitality Management AG
Martin Studer
CEO / Owner
Höh-Rohnenweg 5
CH-8832 Wilen bei Wollerau
martin.studer@shm-ag.com
Phone +41 44 782 00 11
Mobile +41 79 405 32 80
Franchisee of ibis and Mercure Hotels
